DDB Auckland Makes An Impression Selling Shorts For Superette

To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading "Short shorts on sale Superette"



The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.




Credits:
Ad agency: DDB Auckland
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creative: Damian Galvin and Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Models: Jen and Jen

Prime Cable Network Promotes Popular TV Series With Mini Dioramas

To promote the PRIME series available on Belgium's PRIME Telenet network, Prime TV, director/deisgner/animator Steven Huybrechts filmed and composited miniature sets with tiny figurines to represent their line up of television series.

A smart and entertaining solution, this meant they didn't have to get clearance for clips from the actual shows, or book the actual actors, saving lots of red tape, moola and time.

The :60 television ad - shown after the screen grabs - features the following shows [shown in alphabetical order]:

Boardwalk Empire:

Breaking Bad:

Californication:

Deadwood:

Dirty Sexy Money:

Hung:

Lost:

Mad Men:

Matroesjka's:

Modern Family:

Pillars Of The Earth:

Six Feet Under:

Sons of Anarchy:

Spartacus:

The Pacific:

Weeds:

4400:




Credits:
director: Steven Huybrechts
producer: Sofie Gebruers
cam: Geert Verstraete
edit: Tom Willems [represented by Caviar Content, Brussels]
soundfx: Yve@Sonicville
compositing/fx: Steven Huybrechts
client: Ludo Luykx PRIME

A special thanks to Fubiz for bringing this to my attention!