Nokia's Plan to Reclaim the US Market Laid Out

Another interesting nugget from the Weber interview is that, he laid out Nokia's plan to reclaim the US Market again....

The first thing Nokia intends to do is get all buddy with major carriers in the States. Not only do they intend for them sell their phones, but they apparently also have a plan to get the people to who work in the stores to "carry one on their belt".  Figuring this way the consumer will be steered toward a Windows Phone and away from say an Android phone by their salesperson.  How said plan would work, and how one would make that happen is a mystery.  Unless they intend to give away thousands of free Nokia Windows Phones I really don't see it happening.

They will also make a wide variety of Windows Phones from low, low end (within Windows Phones Minimum specs of course)  to ultra high end. There is even room in the plan for some "that will undercut the cheapest Android phones out there." Not only will this variety of phones make sure that there is a Nokia phone in your price point, but it will also ensure that Nokia's Windows Phone take up a large amount of real estate in the carriers store so the customers will notice them.

At the same time as all these new phones are coming at you, Nokia will be advertising hard to make sure you know not only that these phones exist but also all of their features and benefits. So much so that Weber stated "..Nokia is ramping up its biggest-ever marketing push for the Windows Phone devices. (in the US)  It is significantly larger than anything we have done in the past and the most we will invest in any market worldwide,”  


Nokia will be trying to take RIM's old spot, (aka making a move for the business types) by advertising  Windows Phone top-notch email client and complete integration with Office 365 (Microsoft's cloud-based business suite). In fact Nokia is pushing this aspect so hard that they will use Microsoft's "enterprise sales force" to help push business users toward a Nokia phone and away from a Blackberry phone.

Bottom line here is Microsoft is building a new eco-system, where your phone, your computer, your tablet, your tv, etc... is one seamless "deceive".  Microsoft has a ton of money and they will use every penny to make sure their dream is your reality. Nokia is still the world's largest handset maker, but recognized that "the ship was sinking" and decided to make a bold move.  So essentially you have two HUGE companies that each "bet the farm" on one another and now will use all their money, talent, influence, leverage, and experience to ensure success. So even though Nokia is on the ropes now, I would not expect them to stay there for too long.    

via businessinsider