Thursday, August 25, 2011

Nokia 100 and 101 for "The Next Billion"

So buried in yesterdays announcement on Symbian Belle, the 600, 700, 701 was the 100, and 101. These are two super affordable phones are aimed at consumers that want a reliable, inexpensive, regular phone. This phone is for places like Africa where uncertain power sources and low incomes would normally limit people from having a phone.
That is where the Nokia 100 and the Nokia 101 come into play. Without operator subsidies they can be bought for around $36 for the Nokia 101 and about $29 for the Nokia 100.
But just because they are low cost does not mean they do not pack a ton of useful features for their target audience.
Features like:

  • Supporting up to five separate address books

  • Personalization details for up to five different SIM cards

  • An integrated flashlight

  • 25 days on standby, or 6.7 hours talktime

  • FM radio and MP3 player on the 101




Plus according to Nokia "In selected markets, these phones will also be offered with Nokia Life Tools, allowing the delivery of market information, weather forecasts, health advice, language tuition and entertainment news to an on-board app using specially created SMS messages."






Now while these phones don't seem that exciting to you and me, to their intend audience they could quite possibly be their first contact with a cell phone and seem almost like magic.


via conversations.nokia

No comments:

Post a Comment