Clever and Cool Curling Container for Häagen-Dazs Ice Cream by Cedric Ragot.

To celebrate its 50 year anniversary, Häagen-Dazs ice cream brand invited several artists to imagine exclusive objects celebrating the tasting ritual of a Häagen-Dazs ice cream.

The 28'18" Moment (28 minute, 18 second) designed by Cedric Ragot, is a take off on the ice sport of Curling. The name is a result of the average time it takes to eat an entire pint of Häagen-Dazs, according to Ragot, although I'm pretty sure I could do it in half that time.



The curling tub contains a tub of ice cream, an Ice Twist, a spoon imagined as a "tool of tasting", along with a DVD of the movie, 28 minutes and 18 seconds by Thomas Lélu with music by SomethingALaMode.


above: the design protoypes by Cedric Ragot

above: the Ice Twist Spoon

In addition to being a design item that was unveiled at the Salon du Design in Milan last April, the Curling is also isotherm, portable and durable. Perfect for summer picnics, its rotational molding design offers all the necessary features to be faithful to Cédric Ragot's first drawing: respect of the handle's oblong shape, no molded screw for a secure closure. The Curling needed 6 months of technical development and two months for the design of the mold.



The unique commemorative package design is available throughout France only in a limited edition of 250 pieces, but you can pre-order it online at Colette.

While researching for this post, I came across this totally fun Curling ice cube tray:

You can buy the curling cube tray here.

Ah, the Sweet Smell of Design. Pantone Candles. Pantone Toothbrushes, Too!

Ah, so that's what PMS 15-5217 smells like.
Pantone Universe (the company behind the Pantone Matching System of colored inks) just keeps pumping out the products - this is actually my thirteenth post on Pantone-related products.

The latest Pantone-branded item for the home from the color inks standard are scented Pantone candles in three sizes and 10 PMS colors. Apparently the candles are created by Belgium-based Ilanga for Pantone and like many of the their products for the home, they do not seem to be available in the US, at least not yet.











Although there is a dedicated website, it is not up and running, but you can purchase some of the candles at Vinçon (only Honeysuckle and twilight) and at Colette (where they carry 7 of them in two sizes).

Pantone Toothbrushes & Pantone Contact Lens Cases

In addition to the candles, other new offerings from the Pantone Universe are Pantone Toothbrushes in a set of five and Pantone Contact Lens cases.


buy the set of 5 here.

Pantone Contact Lens cases

buy them here.

Pantone Universe

Watch 3 Urban Artists As They Design The Lucha Libre Bottles for 1800 Tequila.

For the past few years 1800 Tequila has been releasing limited edition artist series bottles.

The most recent, the fabulous new Lucha Libre Series of 6 artist designed bottles for 1800 Tequila have recently been introduced and are now accompanied by three mini documentaries of their creation by A76.


above: Gary Baseman working on his bottle art and the finished product

Highlighted are three award winning artists (Gary Baseman, Tristan Eaton, Yuko Shimizu) designing and speaking about their Luchador themed artwork for the limited edition 1800 Tequila Bottles.


above: Yuko Shimizo talks about her design and the finished product

Through the combination of stylized editing and Mexican influenced original music, the videos immerse viewers into the artists' creative process, as well as their different personality and locations.


above: Tristan Eaton's bottle art in progress and the finished product

Watch as Yuko Shimizu, Tristan Eaton and Gary Baseman create their original art work for the new limited edition Luchador bottle series for 1800 Tequila.

Yuko Shimizu:

Tristan Eaton:

Gary Baseman:


In addition to the bottles featured in the documentaries, the other 3 Lucha Libre bottles were designed by Tes One:

Ray Smith:

and Alex Hank:


The video series was created and produced by Duffy Higgins in partnership with Proximo Spirits & 1800 Tequila. An A76 Production.


PRODUCED & DIRECTED BY: DUFFY HIGGINS
EDITED BY: JOHN REIS
SOUND MIXER & SOUND DESIGN BY: ROB DALY
MUSIC BY: MAD PAN PRODUCTIONS
PRODUCTION ASSISTANT: GUILIA ARMENTANO

The full line of the 3rd Artist Series of bottles for 1800 Tequila:

Over at NOTCOT, you can see the unboxing of the promotional mailer and all the cool Lucha Libre related design goodies by Dead As We Know It that came with it.

Angelina Jolie Print Ad and Video Teaser for Louis Vuitton's Core Values Campaign.

above photo (detail) by Annie Leibovitz


Angelina Jolie is the latest celebrity photographed by Annie Leibovitz for Louis Vuitton's ongoing "Core Values" ad campaign. Posing in a wooden boat in Cambodia, and wearing her own clothes, the print ad broke yesterday and will soon be accompanied by an interview with the actress, filmed on location, to be featured on Louis Vuitton's Journeys microsite.


Angelina Jolie print ad for Louis Vuitton, shot by Annie Leibovitz

The previous ads, photographed by Annie Leibovitz for the Louis Vuitton Core values campaign, are shown below and feature Bono, Mikhail Baryshnikov, Buzz Aldrin, Sally Ride and Jim Lovell and Sean Connery:






What makes Angelina's ad even more beautiful is that Ms. Jolie has donated a large slice of the $10m (£6m) she is said to have been paid from a Louis Vuitton photo shoot to charity, according to Sky News.

The following teaser launched yesterday on Louis Vuitton's Journey microsite:


From WWD:
She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province. Jolie discovered the country in 2000 when she filmed “Lara Croft: Tomb Raider,” and it sparked her humanitarian activism.

She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.

“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

The ad is slated to break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair.

Beccari declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot. He would only say Jolie donated an undisclosed portion of her fees to a charity.

The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.

Today, Louis Vuitton posted the teaser on its Web site, louisvuittonjourneys.com/cambodia, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.

“This campaign is about a very special person and a very special journey,” Beccari said.

And a storied handbag. Beccari showed off several paparazzi shots of Jolie toting the Alto carryall, which is believed to be at least six years old. The style is no longer in production, but “we are considering to re-edit it,” Beccari noted.

Louis Vuitton Journeys/Cambodia

Bombay Sapphire's New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste.

The "Project Your Imagination" on London's Battersea Power Station:



The London Landmark Battersea Power Station was illuminated Wednesday night in a rainbow of changing colors as part of an ambitious £100,000 3D projection coinciding with a new ad campaign, 'Infused with Imagination,' from Bombay Sapphire.



The imaginative design was created by Erjola Veliaj from Albania following a global competition by Bombay Sapphire and an image of the winner herself was projected onto the building in honor of her contribution. The first chapter in a new global campaign from Bombay Sapphire, 'Infused with Imagination,' the imagination installation is a specifically commissioned three-dimensional visual artwork representing the essence and character of Bombay Sapphire.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality at Battersea Power Station, the first of a series of 3D installations to be projected on iconic buildings in various cities around the world. The technique involved in the projection, being coined ‘4D’ by its producers, was unique to most as rather than being stereoscopic, it employed 3D lighting, CGI technology and the architecture of the building itself to produce a stunning depth.

If you never saw first their wonderful augmented reality projection, from 2010, "Project Your Imagination", take a look at this :


The "Infuse Your Imagination" television commercial:



Inspired by the word 'Infused' and constructed using the unique imagination of a design team including up-and-coming illustrator Yehrin Tong and renowned photographer, Richard Foster, the Imagination Installation is a dramatic but elegant testimonial to the brand in Tong's distinctive illustrative style.



Incorporating elements that represent the product, the 3D piece has been intricately created with over 75,000 sparkling crystals, all meticulously applied by hand and taking over 2,500 hours to fashion. The installation embodies the timeless elegance, luxury and craftsmanship of Bombay Sapphire.

Details:




Bombay Sapphire

Satirizing Satan. A Wickedly Good Ad for Dirt Devil Parodies The Exorcist.

above: the commercial mimics some memorable scenes from the original movie, such as the opening shot (above) and the Exorcist movie poster and scene (below)


Directed by Andreas Roth, this :90 second commercial for the Dirt Devil vacuum cleaner is a beautifully executed take on William Peter Blatty's, The Exorcist. Starting with the opening frame, a nod to the very famous scene used for the movie's poster (shown above), the spot does a brilliant job of echoing the horror film, only to reveal a comical and unexpected ending.



Credits:
Dirt Devil - Exorcist (90")
Brand: Dirt Devil
Product: Centrino Cleancontrol
Production Company: Filmakademie Baden-Württemberg
Creative: Andre Price
Producer: Christian Hergenröther
Director: Andreas Roth
Dop: Roland Stuprich
Music: The German Wahnsinn Team
Editor: Alexander Menkö
Postproduction: lafourmi postproduction, nhb video