Clever and Cool Curling Container for Häagen-Dazs Ice Cream by Cedric Ragot.

To celebrate its 50 year anniversary, Häagen-Dazs ice cream brand invited several artists to imagine exclusive objects celebrating the tasting ritual of a Häagen-Dazs ice cream.

The 28'18" Moment (28 minute, 18 second) designed by Cedric Ragot, is a take off on the ice sport of Curling. The name is a result of the average time it takes to eat an entire pint of Häagen-Dazs, according to Ragot, although I'm pretty sure I could do it in half that time.



The curling tub contains a tub of ice cream, an Ice Twist, a spoon imagined as a "tool of tasting", along with a DVD of the movie, 28 minutes and 18 seconds by Thomas Lélu with music by SomethingALaMode.


above: the design protoypes by Cedric Ragot

above: the Ice Twist Spoon

In addition to being a design item that was unveiled at the Salon du Design in Milan last April, the Curling is also isotherm, portable and durable. Perfect for summer picnics, its rotational molding design offers all the necessary features to be faithful to Cédric Ragot's first drawing: respect of the handle's oblong shape, no molded screw for a secure closure. The Curling needed 6 months of technical development and two months for the design of the mold.



The unique commemorative package design is available throughout France only in a limited edition of 250 pieces, but you can pre-order it online at Colette.

While researching for this post, I came across this totally fun Curling ice cube tray:

You can buy the curling cube tray here.

Introducing VOD-K, Caramel & Truffle Flavored Premium Vodka From Paris.

VOD-K, the subtle combination of pure grain vodka, caramel and black truffles is a new premium vodka from Paris-based Fryd Food & Drink produced and bottled in Cognac in the Charente, the birthplace of expertise and tradition in quality spirits and liqueurs.



An exceptional vodka, VOD-K differs from its sister premium pure grain through the subtle aroma of truffles and caramel it releases every sip. This exclusive alliance gives contrasting notes, leaving the palate an impression of strength and softness.



Fryd Food & Drink tapped agency QSLD Paris to brand the new premium vodka. The agency worked on the name research, the graphic identity and the package design.

Frydlender Lawrence is a lover of terroir and flavors forgotten. A true epicurean, he has always advocated a return to the earth and the real. After more than 20 years in the world of cosmetics and traveling the world, he created Fryd Food & Drink. As a nod to the founder, VOD-K is nestled in a crystal bottle much like a vial of perfume. Composed mainly of crystal glass, it features a thick base which supports pattern etched glass that results in a brushed metal nose with a plastic insert designed much like perfume.




"I wanted to reconsider, premiumize and modernize the distillery sample bottle. The bottle of Vod-k is cylinder-shaped heavy and weighted to underline its premium character. This character is highlightened by the mat finishing of its Brown anodized metal cap. The bottom of the bottle is truffle shaped. The concept of Vod-k has been thought from the beginning to the end to create a consistent universe. Vod-k is a modern interpretation of the « demijohn ». Unique by its shape and its graphic design, Vod-k is also a decorative object. Thought to be exhibited, no detail has been left to chance." Denis Boudard of QSLD says.



The name « vod-k » is phonetical and looks like an sms word. A universal name, easy to remember, to understand and pronounce all over the world.



Specializing in truffle based fine foods, Fryd Food & Drink has previously trusted QSLD Paris with the design and graphic identity of their own logotype and QSLD worked on the graphic and volume design of many of their products (e.g.Olive oil, truffle flavoured salt and pasta).