Tuesday, August 16, 2011

Nokia a Winner in the Google/Motorola Fall Out?

So the big news of the day is that Google has bought Motorola for 12.5 billion. Clearly Motorola is now a winner in this deal but, what does this deal mean for Nokia?




First you have to figure out what this deal means for Android in general. Google claims that this will not affect Androids openness as an Operating System.


“This acquisition will not change our commitment to run Android as an open platform. Motorola will remain a licensee of Android and Android will remain open. We will run Motorola as a separate business. Many hardware partners have contributed to Android’s success and we look forward to continuing to work with all of them to deliver outstanding user experiences.”


I am going to the push the B.S. button on this statement...there is NO WAY Google will spend 12.5 Billion dollars on Motorola and not give their phones some type of exclusive software advantage. Rest assured Google will make a Motorola phone better than other Android device.


How do the other major manufacturers of phones feel about this buyout?


Nokia




“This further reinforces our belief that opportunities for the growth of Nokia’s smartphone business will be greatest with Windows Phone. This could prove to be a massive catalyst for the Windows Phone ecosystem. Additionally, with our respective intellectual property portfolios, Nokia and Microsoft are working together to build and nurture an innovative ecosystem that benefits consumers, operators, developers and other device manufacturers.”
Samsung
“We welcome today’s news, which demonstrates Google’s deep commitment to defending Android, its partners, and the ecosystem.”
HTC
“We welcome the news of today’s acquisition, which demonstrates that Google is deeply committed to defending Android, its partners, and the entire ecosystem.” 
Additionally, the company insists that the deal won’t have an effect on its working relationship with Google:“We are supportive of Google’s acquisition of Motorola Mobility as this is a positive development to the Android ecosystem, which we believe is beneficial to HTC’s promotion of Android phones. The partnership between HTC and Google remains strong and will not be affected by this acquisition.”
Sony Ericsson
“I welcome Google‘s commitment to defending Android and its partners.”
LG
“We welcome Google‘s commitment to defending Android and its partners


Did Google hand out "talking points" on this deal "Google‘s commitment to defending Android and its partners"


So where exactly does this all other handset makers besides Motorola? HTC, Samsung, LG, and Sony all have Android as their primary OS or a variant of Android. RIM is running their own OS, Apple is as well and Nokia is currently running Symbian, but is switching to Windows Phone.


Both HTC and Samsung have other OS's running on their phones. HTC also has Windows Phone, and Samsung is also running Bada. LG and Sony are running only Android and have no back up OS. This move does not affect Apple or RIM at all being that they both run their own OS. That leaves Motorola and Nokia they both now have exclusive deals with OS makers.


So now Nokia and Motorola each have a major OS that they can tweak however they want, while HTC, Samsung, and Sony are all stuck running the "stock" OS. I believe that this buyout means that HTC, Samsung, and Sony will diversify into Windows Phone. This diversification will get more developers for Windows Phones out there and more apps for Windows Phone will become available. So who does this sudden interest in Window Phone help the most?


Nokia, because they can tweak Windows Phone however they want to, and their phones will have features exclusive to Nokia. So now as Windows Phone is growing, Nokia will not only have the the best hardware (which they always have had) but now they will also have the best software. So while HTC,Samsung, and Sony are scrambling to find out where they fit in the new war of Eco-Systems. Nokia is already ahead of the curve with the best product in the Windows Phone Market.


Via themobilefanatics, thisismynext

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